Unit Economics

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CAC, LTV, MRR, Churn, NRR, GRR, Rule of 40 & Investor Insights — auto-calculated.

Apr Inputs

Customers

Beginning Customers

#

New Customers Acquired

#

Customers Churned

#

Revenue

ARPU Monthly

₹

Costs

Marketing Spend

₹

Variable Cost per Customer

₹

Fixed Costs

₹

Apr Metrics

Ending Customers0

Gross Revenue₹0

Variable Cost₹0

Contribution Margin₹0

Contribution Margin %0.0%

CAC₹0

Churn Rate0.0%

LTV₹0

LTV/CAC Ratio0.00x

CAC Payback (Months)0.0 mo

Beginning MRR₹0

New MRR₹0

Churned MRR₹0

Ending MRR₹0

MRR Growth %0.0%

GRR0.0%

NRR0.0%

Customer Growth %0.0%

Revenue Growth %0.0%

Rule of 400.0%

RED — Economics Need Fixing

Investor Insight

Insufficient data for a meaningful insight.

Annual Summary

Total Revenue₹0

Total Contribution Margin₹0

Ending Customers0

Ending MRR₹0

Avg CAC₹0

Avg LTV₹0

Avg LTV/CAC0.00x

Avg Churn Rate0.0%

Avg GRR0.0%

Avg NRR0.0%

Avg Contribution Margin0.0%

Avg Rule of 400.0%

Monthly Investor Insights

Apr

RED

CM: 0.0% · CAC: ₹0 · LTV: ₹0 · Churn: 0.0%

Insufficient data for a meaningful insight.

May

RED

CM: 0.0% · CAC: ₹0 · LTV: ₹0 · Churn: 0.0%

The customer base is growing with manageable churn. The next investor question is whether acquisition efficiency and retention remain repeatable.

Jun

RED

CM: 0.0% · CAC: ₹0 · LTV: ₹0 · Churn: 0.0%

Monetisation and retention are broadly stable. The key question is whether the current growth rate can be maintained without materially increasing CAC.

Jul

RED

CM: 0.0% · CAC: ₹0 · LTV: ₹0 · Churn: 0.0%

Customer growth remains positive, but the quality of growth should be tested through retention, ARPU and CAC trends.

Aug

RED

CM: 0.0% · CAC: ₹0 · LTV: ₹0 · Churn: 0.0%

Unit economics are improving relative to earlier months. The investor focus should be on proving that scale improves, not worsens, contribution margin.

Sep

RED

CM: 0.0% · CAC: ₹0 · LTV: ₹0 · Churn: 0.0%

Customer economics show mixed signals. The key investor question is whether the acquisition channel can scale at an acceptable CAC.

Oct

RED

CM: 0.0% · CAC: ₹0 · LTV: ₹0 · Churn: 0.0%

Revenue and customer growth are broadly aligned. Investors will focus on whether the underlying revenue drivers are repeatable.

Nov

RED

CM: 0.0% · CAC: ₹0 · LTV: ₹0 · Churn: 0.0%

Revenue growth is positive. The key investor question is whether growth is being generated efficiently enough to support scale.

Dec

RED

CM: 0.0% · CAC: ₹0 · LTV: ₹0 · Churn: 0.0%

Retention remains strong. The next question is whether customer acquisition can scale without a disproportionate increase in CAC.

Jan

RED

CM: 0.0% · CAC: ₹0 · LTV: ₹0 · Churn: 0.0%

The customer base is stable. Investors will still test whether growth can continue without increasing acquisition spend.

Feb

RED

CM: 0.0% · CAC: ₹0 · LTV: ₹0 · Churn: 0.0%

Customer growth is positive. The investment discussion should focus on acquisition efficiency and customer lifetime value.

Mar

RED

CM: 0.0% · CAC: ₹0 · LTV: ₹0 · Churn: 0.0%

Growth is positive and acquisition efficiency is improving. The critical investment question remains when contribution economics turn positive.

CAC vs LTV Trend

LTV/CAC Ratio

Churn & Growth Rates

NRR & GRR Trend

Rule of 40

RAG Status Distribution

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